The Next Wave: Mobile Productivity
Author: CloudOn Admin , Posted On: Jun 21, 2012
Since the initial launch of the CloudOn workspace in January, we have seen rapid growth and ourusers have continued to use the workspace at an increasing rate. In fact, with every launch in the Apple App Store and the Google Play market, we find ourselves as one of the most downloadedapps. And, while that’s nice for CloudOn, what I am really excited about is the fact that this traction clearly shows that people are looking to be more productive on their tablets.
Last week this was validated again by a report published by Flurry that showed “Productivity” as one of the fastest growing app categories in Mobile.
So, with more and more consumers trying to use these devices for greater productivity, this begs the question – “What does the future of productivity look like on mobile devices?” And, it cannot simply mean a regurgitation of what we did on the PC!
Taking a look back, we all are very familiar with Productivity 1.0 as defined by Microsoft.
It was a Windows experience where one would create content using Office, send it to others via email and wait for a response. Email was the primary collaboration tool. It was a solution that worked (sort of) and has been the default workflow for hundreds of millions of users over the past 20 years.
To sum it up: Productivity 1.0 = Create + Edit + Save
Fast forward to today…Content is still being created, but email has caused version control issues, content is getting locked in peoples’ inboxes, and context around that content is being lost within several disjointed threads.. And, on top of it, we now are accessing (and responding to) these messages from beyond the PC – using multiple devices across different operating systems.
In short – Productivity 1.0 does not work in a 2.0 world.
The good news is, this fragmentation of device/OS has created a new opportunity for greater (and better) productivity in this increasingly mobile and social landscape. But, how?
At CloudOn, we have stewed on this question for a while and we believe that these changes in technology and consumer behavior call for a new wave of productivity…Productivity 2.0… Mobile Productivity.
Mobile Productivity is less about the individual, and more about group productivity. It’s less about the file and more about the information.
Mobile Productivity is about creating content, providing context around that content through conversations, receiving intelligent notifications when information changes, and reacting in the most convenient way, on the most convenient device.
And, if this is the case, the productivity equation must evolve.
Mobile Productivity = Create + Edit + Save + Share + Annotate + Notify + Converse.
While this equation is still something that is being defined, if done right, real Mobile Productivity will enable the user to seamlessly transcend from a world of individual work to one of insightful and efficient collaboration, all in an experience that is tailored to the device at-hand.